AliExpress to Lead Brand+ Brands at IFA Berlin

Bot Telegraph, July 23rd – AliExpress, the cross-border e-commerce platform under Alibaba, announced that it will lead its Brand+ brands to participate in Europe’s largest consumer electronics exhibition, the Internationale Funkausstellung Berlin (IFA), this September. This marks the first time that one of China’s “Four Little Dragons” of e-commerce going global has made an appearance at a top-tier international consumer electronics exhibition. The exhibition lineup focuses on high-tech brands, covering cutting-edge sectors such as robotics, 3D printing, AR glasses, and smart mobility.

Source: Bot Telegraph China